Agency for the public sector

Graphic Design for the Public Sector 

In proud partnership with entities ranging from health, arts, education, and social care to global organisations like UNESCO and the UN. Noteworthy associations include The Tavistock and Portman NHS Foundation Trust, St Helena Government, East Sussex County Council and Hackney Council. Our diverse clientele is a testament to our skill in delivering impactful designs. 

Cutting Costs and Reaching Communities 

At the core of our endeavours lies a dedication to community-centric initiatives. From large-scale behaviour change campaigns to quick-turnaround projects, we are committed to delivering value for money. As long-term associates of the National Social Marketing Centre, we understand the importance of quality research and targeting specific segments in creating impactful design and digital. We use this to help public sector organisations optimise costs and enhance engagement. 

A Local Design Agency with Global Reach 

We may be Hastings-based, but we've worked on projects across the world – Japan, South Africa, the island of St Helena in the South Atlantic. We also love working with local and regional government. 

So, whether it's a behaviour change campaign on the blood diamond trade or place brand creation for Hornchurch in Essex; a report for the Caribbean Large Marine Ecosystem project or a recruitment advertising campaign for Hackney Council, we apply our creative talent to support government departments in societal change. 

Hackney Council (a case study) 

Discover the impact of our collaboration with Hackney Council, where we undertook diverse campaigns showcasing our proficiency as a design agency dedicated to the public sector.  

One notable project involved the comprehensive rebranding of Hornchurch town centre, aimed at fostering civic pride, promoting local events, and encouraging increased patronage of the town's shops.

We were also employed to design the Hackney Council Recruitment Campaign. Our designs were strategically deployed throughout tube and train platforms, local press, and digital channels. The campaign saw a significant 168% increase in job site page views and a substantial rise in local applicants. 

"Greg at Pinpoint has worked on a number of high profile projects with Hackney Council over the last three years. Working with local government can be challenging at the best of times, due to the nature of the work we do, and the number of different stakeholders we work with. They get this! It is reflected not only in the high quality of the creative work, but also in the ability to quickly assess how to work with clients and manage their expectations. I would highly recommend him to any organisation based on the work we have done, and that which we will continue to do in the future." 

Jonathon Lyons, Head of Marketing & Commercial Services, Hackney Council 

Cost-effective Solutions 

With over two decades of experience in local and regional government projects, we understand the importance of well-spent public funds. Even more so with in-house resources over-stretched due to lockdowns and staff shortages after the impact of Covid-19. 

Recognising the challenges public sectors face, we engage in discussions to tailor cost-effective solutions. Whether we're artworking on-brand print materials or creating powerful and thought-provoking designs, we can adapt our process to suit your budget.