Challenge
Hornchurch needed a rebrand to encourage civic pride, promote local events and increase traffic to the town centre.
Solution
We used research data to inform a distinct new identity, strapline, loyalty scheme and all brand assets.
Result
"Pinpoint has worked on a number of high profile projects with Hackney Council over the last few years. Working with local government can be challenging at the best of times, due to the nature of the work we do, and the number of different stakeholders we work with. They get this! It is reflected not only in the high quality of the creative work, but also in their ability to quickly assess how to work with clients and manage their expectations." Jonathon Lyons, Head of Marketing, Hackney Council
