Challenge
The UKHSA needed a vibrant pan-London multi-media social marketing campaign to counter conspiracy theories and inspire its diverse and sometimes harder to reach population to get vaccinated.
Solution
In response to a number of co-creation workshops, a UKHSA sub-brand – Why? – and a behaviour change campaign was created and rolled out across myriad print and digital advertising platforms. This included portraits of real people in each community.
Result
A brand identity with guidelines and a full range of easily usable assets in multiple languages was shared with councils across London.
